May 20th 2018

COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻‍♀️🧔🏾 or around a coffee ☕

#JOB-ONE

Facebook launches its platform dedicated to employment

It's been talked about for years, and some have even started doing it already: finding a job on Facebook. Until now, users of the world's leading social media platform had to rely on word-of-mouth, posts from acquaintances, or dedicated groups. Are those days over? Facebook has just launched its "Jobs" service on mobile and desktop.

Based on the marketplace model, this dedicated job space allows you to post job offers for free on behalf of a company page. You can then specify the standard elements of a job offer (position, location, salary, description) as well as up to 3 specific questions (open, closed, or multiple choice).

Once posted, you can share the announcement in groups, with friends, or on the company pages you manage, creating a dedicated "job offers" tab. Finally, it's of course possible to sponsor the position to a chosen audience 🎯.

#JOB-TWO

Kudoz becomes “LeBonCoin Executive Jobs”

Kudoz, the “Tinder of recruitment” where you can (or could!) apply to jobs matching your profile with a single swipe, joined the leboncoin Group last September. This merger makes sense given that the classifieds site already gathers over 900,000 job offers per year.

And while the merger between Kudoz and Le Bon Coin has already allowed the classifieds site to integrate “HR” functionalities, it is now taking concrete form with the launch of “leboncoin Executive Jobs” (instead of Kudoz)The plan includes a new app, a dedicated website, and the same intelligent algorithm that matches CVs with job offers, allowing users to apply with a single click. Posting job offers remains a paid service for advertisers. But with more attractive rates than its competitors and a user base of millions, can Le Bon Coin shake up the highly competitive job market for executives?

Psst... in the meantime, you can send your offers to the communications department. for free on We Are COM, “JOB” section 🔥!

#UNMISSABLE

Snapchat unveils a “non-skippable” ad format

“Horror, disaster,” say Snapchat users. While Evan Spiegel’s social media platform is still plagued by a crisis of confidence Users are predicting the imminent arrival of "mandatory" ads—the kind you can no longer skip by clicking on the right side of the screen. Aware of the criticism that could quickly follow, Snapchat is only rolling out this feature on its Discover section, the least used part of the app.

From the advertiser's perspective, the format had been long awaited, having proven successful on YouTube. And it's a strong signal that the Snapchat teams hope to send to advertisers, as only 400 brands are expected to be present on the Discover tab, in video advertising. Will this boost advertising revenue and meet strong market expectations?