May 27th 2018

COM'1 Monday is a summary of last week's COM news, to share in a team meeting 👱🏻‍♀️🧔🏾 or around a coffee ☕

#GDPR

New regulations, new opportunities?

Since May 25th, the General Data Protection Regulation (GDPR) has been in effect throughout Europe. After making headlines in the specialized press, and above all, generating hundreds of thousands of dedicated emails, we sometimes forget the positive aspect of this new regulation, namely: “moving from Big Data to YES data!” Frédéric Raynaut, email marketing specialist and associate director ofActiveCom explain to us why this new regulation is not a hindrance to communication.

And if you still have doubts about the implementation of the GDPR in your company, the CNIL, the body in charge of its application in France, has also published a guide to remind you of the basic precautions to be implemented. A healthy read!

#JUSTTHESTORIES

Facebook adds ads to its “Stories”

Popularized by Snapchat and adopted by Instagram, WhatsApp, and Facebook, among others, “Stories” have become THE essential format in recent months. This has led to a fierce battle between platforms to attract as many users and brands as possible.

When you learn with astonishment that WhatsApp is the leader in stories 😱

Facebook has just announced that it has (finally) crossed the symbolic threshold of 150 million daily views of its Stories and, in the wake of this milestone, launched a suitable advertising format in the form of skippable 5- to 15-second videos. Still in the testing phase, this format can be adapted from Instagram ads or posts on a Business Page. Recognizing the need to prove its relevance in the Stories format, Facebook also plans to provide access to in-depth analytics for each piece of content.

And to learn more about the “story wars”, we recommend this TechCrunch article ????