Charismatic and passionate. Laurent Habib shared with the We Are COM team his view, his convictions and his constraints on our profession and on brands: today's communication and that of tomorrow with voice interfaces. Former President of the Association des Agences-Conseils en Communication (AACC) and still President of the Babel agency, he is unquestionably one of the (rare) great (independent) figures of communication in France. Get ready... it's rocking! Is communication really useful Laurent? Yes ! The role of communication is to accompany the “doing”, the transforming action of a “willingness”. Communication is not there to make up, nor to justify the non-existence of added value in a product. When a product is only communication and brings nothing to consumers, it dies: it will not experience a second purchase. Communication is useful and important in a society where everything is constantly changing. It is used to build strategies, to create...
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