We spent years by his side, and even nights! Always ready to lend a hand and constantly renewed, the Communicator never leaves us. 600 pages, 14 chapters, 100 case studies and around fifty expert testimonies to deliver the keys to communication, explore its workings, its intricacies and reveal its perspectives. For the launch of its 8th edition, Assaël Adary and Céline Mas co-authors of the Communicator (Dunod editions) tell us more about this bible which is always up to date. You surely know our traditional question 🙂 What is your vision of corporate communication? Céline Mas: The role of corporate communication is that of the conductor. It holds a special place and its leadership is nourished by the score, here the brand identity. Corporate communication sets the tone and the rhythm; it is not above commercial communication,…
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