The Tour de France is the event of millions: 10 million people on the roads, 12 million viewers, 14 million goodies distributed. wow! After Vittel, the team was able to meet another major partner of the Tour de France: the Senseo brand. Meeting with Céline Borrat-Michaud, group leader at Jacobs Douwe Egberts. Hello Céline, and welcome to We Are COM! To start, our usual question: what is your definition of corporate communication? Corporate communication is communication based on the values that a company wishes to convey, and not just on its products. Senseo has been the official café of the Tour de France since 2014. Why did you choose Senseo in your brand portfolio? Senseo is a brand that shares many values with the Tour de France. It is a very popular event, which affects a large number of people, around…
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