The team has concocted for you ITS selection of smart and Sioux communication books, to read and reread without moderation. These are our inspirations 🙂 Do you also have a book to share? Tell us everything !
#2 Mythologies of Roland Barthes
Every era has its mythologies and Roland Barthes dissects those of the 50s, from the DS to striptease and studios Harcourt. This book is curious, funny, fierce. Its goal is to dissect the symbols of an era. An exciting classic to put in every library!
#3 Communicator
We spent years at his side, and even nights! Always ready to lend a helping hand and constantly renewed, the Communicator does not leave us. He returns this summer for the 9th time and delivers the keys to responsible communication, in the digital age, with current case studies and expert points of view.
#4 The Purple Cow by Seth Godin
Purple cow: transform your business by being remarkable for the original version. The promise of this book? To offer you a new perspective on marketing: every day, consumers are faced with a multitude of cows, which nothing allows them to distinguish, but when they see a Purple Cow, they do not forget it! "Big Bertha" marketing no longer exists. Today, you have to be original to "make your brand/product/company remarkable".
#5 A short treatise on manipulation for honest people by Robert-Vincent Joule and Jean-Léon Beauvois
Rest assured, you will clearly not become a seasoned manipulator after reading this great classic of social psychology. You will simply be… warned 🙂 You will certainly recognize some scenes from your daily life where you were gently manipulated by a salesperson, a colleague, a friend, an advertisement or worse your child. Now, you will know how to be cunning.
#6 Words Are Windows [Or They Are Walls] by Marshall B. Rosenberg
Stop! Let's get back to basics: communication can only be between two people. Quality communication between oneself and others is one of the most valuable skills today. Here are some keys to defusing interpersonal conflicts and better understanding the words / ills of the other.
#7 Brand Success – 50 exceptional success stories in marketing and communication
Le volume 1 such as volume 2 decipher 50 remarkable case studies in communication and marketing, from yesterday and today. The We Are COM team met Marc Drillech, director of the publication. He revealed to us that his 51st case would have been: Karl Lagerfeld and his yellow vest for road safety. When a fashion icon tells you, "It's ugly but it can save lives," that's just brilliant. ».
#8 A manager at the heart of Frédéric Fougerat's company
This is a collection of the best columns of Frederic Fougerat, a true Yoda master of Dircom on X (and not only). From free radios to social networks, he shares his experience with us here. You will find his convictions, his optimism as well as his demands for our other communicators. Exemplary.
#9 From brief to design, shape your creative concepts by Mohammed Ben Totoch
How to convert the words of a topic or brief into impactful visual concepts? How to go from idea to manufacturing? The guide to Mohammed Ben Totoch is a real source of inspiration and practical advice, will prove to be a valuable toolbox for breaking out of established thought patterns and developing innovative concepts!
#10 Musical design and brand strategy by Michaël Boumendil
A brand's identity is also sound. SNCF, BMW, McDo… In a few sounds, we recognize it. Magically unconscious, this subject fascinates the We Are COM team. And this book gives you the keys to build the musical design of your brand. Really, we took notes!
Dear readers, on your marks, your page! 🙂
- Language and Symbolic Power by Pierre Bourdieu (Points)
- The Order of Discourse by Michel Foucault (Gallimard)
- How Brands Grow: The Truth About Brand Growth by Byron Sharp Eyrolles)
- Better Understanding China – 10 communication keys to understanding the Middle Kingdom by Mathilde Aubinaud and Philippe Branche (VAPress)
