"The Tour de France places the public at the heart of the show"

With more than one billion television viewers in 190 countries and twelve million spectators along the roads, the Tour de France is one of the most watched events in the world (after the Olympic Games and the Football World Cup). A great communication opportunity for the sponsors and the various brands present at the event. On this occasion, we met Françoise Bresson, Director of CSR and Brand Events at Nestlé Waters, and responsible for the Vittel brand… official partner of the Tour. On the way ! Hello Françoise and welcome to WeAreCOM.fr! Within Nestlé Waters and the various brands in its portfolio, you manage several types of communication. What is your definition of corporate communication? Corporate communication is communication that will promote the company rather than its products. It will highlight its values, its challenges, its business. Of…