Michel et Augustin, Chief Executive Officer

Large retailers can also be a source of inspiration on the communication side. Quirky and caustic, the We Are COM team took an interest in Michel and Augustin's communication. Margaux Dauce, pastry chef and brand content manager, received us at La Bananerais [trans: at the company's headquarters] to share her experience and her convictions as a communicator. A 100% cracked interview guaranteed to be flawless! Hello Margaux! To begin with, a classic: what is your definition of corporate communication? We don't use that jargon at all. The objective is to share and bring to life in real time what is happening at the Bananeraie to all gourmets and all curious people. We intervene like reporters who tell what is happening here on different channels. There is no border between external communication and internal communication for example. We are followed on the networks…