Social networks: when everything changed

89SHARES After an uninterrupted decade of exponential development of social networks, the year 2018 marks the beginning of a frantic boom. Are we witnessing the beginning of a falling out of love or are we reaching the maturity of social media? Let's take a hard look in retrospect… A transnational trend ARCEP publishes its annual barometer of digital practices. The institution notes a stagnation in the practice of social media in France. With a usage rate identical to 2017, amounting to 59% of users, social networks are marking a halt in the growth of their audiences for the very first time. And even more surprisingly, this practice is decreasing among the youngest. The rate of use among 18-24 year olds goes from 96% to 93%. It is even more marked in the generation of 12-17 year olds, down 8 points compared to last year at 84%. So, are we seeing the beginning of a disenchantment with social media or are we reaching maturity…

You must be logged in to view this content.

Leave comments

Your email address will not be published.