“The most important thing in communication is consistency” 

"You have to have effective tools and be up to date": we take off with Mirna Cienewicz, com dir of @BENETEAU_France, specialized in #com corpo and #com financier cc @wiztopic #contenus #media

Mirna Cieniewicz, Director of Corporate Communications and Public Affairs at Groupe Beneteau, is one of these DirComs with atypical and authentic backgrounds. Specialized in influence and financial communication, she explains how she succeeded in developing corporate communication within a Group initially oriented towards product communication, and in getting all the brands on board in this adventure. We dropped anchor for an interview by boat ⛵ Hello Mirna, you surely know our traditional question 🙂 What is your vision of corporate communication? I don't have a personal vision of corporate communication and am comfortable with the standard definition. In corporate communication, we design and implement all of a company's communications to its various audiences: its customers, its employees, its suppliers, its distributors, its investors, and beyond. For me, the challenge lies in the ability of corporate communication to translate and express...

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