“The most important thing in communication is consistency” 

Mirna Cieniewicz, Director of Corporate Communication and Public Affairs within the Beneteau Group, is one of these DirComs with atypical and authentic career paths. Specializing in influence and financial communication, she explains to us how she managed to develop corporate communication within a Group initially oriented towards product COM, and to involve all the brands in this adventure. We dropped anchor for a boat interview ⛵ Hello Mirna, you probably know our traditional question 🙂 What is your vision of corporate communication? I do not have a personal vision of corporate communication and am comfortable with the standard definition. In corporate communication, we think about and implement all of a company's communications towards its different audiences: its customers, its employees, its suppliers, its distributors, its investors, and beyond. For me, the challenge lies in the capacity of corporate communication to translate…