Mirna Cieniewicz, Director of Corporate Communication and Public Affairs at Groupe Beneteau, is one of those DirComs with an atypical and authentic background. Specializing in influence and financial communication, she explains to us how she managed to develop corporate communication within a Group initially oriented towards product COM, and to embark all the brands on this adventure. We dropped anchor for a casual interview ⛵ Hello Mirna, you probably know our traditional question 🙂 What is your vision of corporate communication? I don't have a personal vision of corporate communication and am comfortable with the standard definition. In corporate communication, we think about and implement all of a company's communications to its different audiences: its customers, employees, suppliers, distributors, investors, and beyond. For me, the challenge lies in the ability of corporate communication to translate and express the…
“The most important thing in communication is consistency”
