We used to be afraid of financial communication. But that was before we met Bertrand Deronchaine, Director of Shareholder Relations EVP Communications Wholesale & International Networks (W&IN) at the Orange group. He sheds light on this communication discipline: best practices, highlights of the year and the obvious link with all other areas of communication. An interview without figures! Hello Bertrand, thank you for sharing your insights! What is your vision of corporate communication? For me, the boundaries between the different disciplines that make up corporate communication are increasingly blurred. It is becoming increasingly difficult to differentiate them. In fact, I don't like the term "institutional communication" because it is too formal. Corporate communication is now perhaps the ability to tell a story, "storytelling". And above all, to prove how the company...
"The challenge of financial communication is to tell a story"
Corporate communication is now perhaps the ability to tell a story, "storytelling", and above all to prove how the company is useful to the world around it and can create financial and extra-financial value. .
