Corporate communication or the art of talking about a company

The We Are COM team shares its shopping spree with Julien Goubault, general secretary of the Klépierre group – the pan-European leader in shopping centres. He explains to us the communication challenges of a company whose stars are places. Hello Julien and welcome to We Are COM! Our great classic: what is your view of corporate communication? It is the art of talking about a company, in all its dimensions. It is probably a minor art in the world of communication, compared to advertising or product communication. But it is a difficult art to which we must give back its letters of nobility. For historical reasons, in France, we tend to be wary of the company. In corporate communication, we have to be eye-catching even though the object is not necessarily. When we sell a product, we praise its qualities; but nothing looks more like a business than a…

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