“Financial communication must be an equity story”

What is financial communication in the era of immediacy, identity theft and fake news? How have the demand for transparency, the weight of morality and public opinion taken precedence over figures? After writing the problem statement, we went to collect the solutions from an expert: Anne-Sophie Gentil, a great professional in corporate communication and President of Kaïros consulting.Hello Anne-Sophie! To begin with, where does financial communication come from? It dates back to the 1250th century in Sweden. A copper mine in Falun is said to have been the very first unlisted company to seek investors. In France, the first joint-stock company was created in XNUMX in Toulouse. But it was mainly in the United States at the beginning of the XNUMXth century that financial communication took off, alongside the development of the American economy and in particular of industry, which required significant financing.And who is it aimed at…