“We only convince those who have the intelligence to understand”

Do you know the Deauville Green Awards? The We Are COM team is a partner of this beautiful festival which notably rewards corporate audiovisual productions dealing with sustainable development. The challenge: for brands to adopt virtuous behavior and engage their audiences in the preservation of living things. We met the founder of the festival, François Morgant. Hello Francois! To begin with, why this festival? A few years ago, I had the chance to produce a series of documentaries in Africa and Asia for the French Development Agency (AFD). I then tried to present them in festivals dedicated to sustainable development. But after going around the existing festivals, I realized that the one I imagined didn't exist. A good friend whispered in my ear, “You just have to create it”. It is this festival that has existed since 2012 and which brings together more than 420 films, TV documentaries,…