Today, company attractiveness means employer attractiveness! How to attract AND retain talent? How to make candidates want to join the company? This is THE topic for all companies. Why will a candidate be “attracted”? Rynes (1990) defines attraction as the power to draw potential candidates. The power to give them the feeling that the organization is a positive place to work. Other authors (Cable, Judge 1996) have shown that candidates are often attracted to companies that have values identical or close to their own. More pragmatically, a company is attractive when it spontaneously attracts new profiles. When the workforce is proud to work for it. Minimum turnover, an open and available hierarchy, the possibility of internal training... Several factors therefore come into play: its employer brand and HR policy, its financial policy and its values.
Employer attractiveness: table football is no longer enough!
