When peer-to-peer speeds up communicators

Communication never ceased to intensify. The profession has become more professional, then with the acceleration of digital, crisis management and the growing demands of public opinion vis-à-vis brands, it has become strategic. Its key resource: the communicators themselves, creators of differentiation for brands and value for their companies. What if we put them together? “Work differently”. Communicators at advertisers do not escape this injunction. To do this, companies are setting up new workspaces or switching to flex-desk mode, in particular to improve team collaboration while combining it with the solitary exercise of teleworking. However, putting up table football or organizing virtual cafes is not enough. Without a new source of inspiration and without a new method, Marketing & Communication departments risk becoming meaningless shells devoid of interaction; as the stakes rise. In our opinion, there are no more super…