Communication has never stopped intensifying. The profession has become more professional and then with the acceleration of digital, crisis management and the growing demands of public opinion towards brands, it has become strategic. Its key resource: the communicators themselves, creators of differentiation for brands and value for their companies. What if we put them together? "Work differently". Communicators at advertisers are not exempt from this injunction. To do this, companies are setting up new workspaces or switching to flex-desk mode, in particular to improve team collaboration while combining it with the solitary exercise of teleworking. However, putting in table football or organizing virtual cafes is not enough. Without a new source of inspiration and a new method, Marketing & Communication departments risk becoming meaningless shells devoid of interaction; while the stakes are growing. In our opinion, there are no more superheroes in…
When peer-to-peer speeds up communicators
