🇬🇧 Version française The Club We Are COM was received by the Crédit Agricole Customer Communication team to share their good inbound marketing practices with Globe-Trotter, an affinity brand already adopted by 50.000 young people in eighteen months. On the program: a start on Insta, a crowdsourcing op, a content strategy and a dose of auto marketing. SLIDES IN French Inbound marketing, quesaco? Mounia Lazrak, data analyst at Crédit Agricole d'Ile-de-France, reminds us that inbound marketing is a relatively new approach that applies to all areas of communication (commercial communication, employer brand, etc.). Conceptualized in the United States in 2006 by Briаn Hаlligаn and Dhаrmеsh Shаh, co-founders of a famous marketing automation software, it is a method aimed at attracting Internet users through relevant and useful content and interactions. The objective here is to generate visits to a site and qualified contacts (known as “leads”). In…
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