Passionate about media and a savvy technophile, Julien Landfried is Executive Director of Communication, Public Affairs & Brand at Gecina. After a media career, he moved to the PR agency side where he worked for 3 years with Méka Brunel, CEO of Gecina. He finally joined the Paris-based real estate company at the end of 2017. Julien shares with us his editorial approach and his very pragmatic vision of communication. His goal? To establish an ongoing conversation with all of the company's stakeholders, by creating a strong story and taking advantage of all the opportunities offered by digital. In partnership with Wiztopic, we enter the doors of this major real estate company and discover its new brand YouFirst. Hello Julien! Thank you for welcoming us to Gecina's YouFirst Café. What is your vision of communication? A company's communication is first and foremost closely linked to the vision of its leader, in this case…
“It's up to the content to adapt to usage! »
