“It's up to the content to adapt to usage! »

Passionate about media and a savvy technophile, Julien Landfried is Executive Director of Communications, Public Affairs & Brand at Gecina. After a media career, he moved to the agency side in PR where he worked for 3 years with Méka Brunel, CEO of Gecina. He finally joined the Ile-de-France property company at the end of 2017. Julien gives us his editorial approach and his very pragmatic vision of communication. His goal ? Establish an ongoing conversation with all of the company's stakeholders, creating a strong narrative and taking advantage of all the opportunities that digital offers. We push the doors of this large real estate company and set off to discover its new YouFirst brand. Hello Julian! Thank you for welcoming us to Gecina's YouFirst Café. What is your vision of communication? The communication of a company is first of all very much in line with the vision of its leader, in this case the general manager of…

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