“It's up to the content to adapt to usage! »

Media enthusiast and savvy technophile, Julien Landfried is Executive Director of Communications, Public Affairs & Brand at Gecina. After a media career, he moved to the PR agency side where he worked for 3 years with Méka Brunel, general director of Gecina. He finally joined the Ile-de-France property company at the end of 2017. Julien gives us his editorial approach and his very pragmatic vision of communication. His goal ? Establish an ongoing conversation with all of the company's stakeholders, by creating a strong narrative and taking advantage of all the opportunities that digital offers. In partnership with Wiztopic, we open the doors of this major real estate company and discover its new YouFirst brand. Hello Julien! Thank you for welcoming us to Gecina’s YouFirst Café. What is your vision of communication? A company's communication is first and foremost closely linked to the vision of its manager, in this case...