At a time when messages are multiplying on broadcast channels, our productions are increasingly confronted with competition. As a content creator, what is our goal? We all seek to be seen, read and to produce content that is perceived as different. But isn't the ideal to create content that is both appreciated and shared? In business, the principle remains the same! As an internal communicator, we are THE main source of content. And the messages we produce can be directed, rigid or even boring (let's admit it) and therefore rejected! Other times, they may seem funny, innovative but nonetheless unconvincing and therefore not very engaging. So, how can we optimize our internal communication? The difficulty of producing THE perfect content internally If you have already worked in internal communication in a large company, then you know how complicated it can be to…
Internal communication for and by employees
