Internal communication for and by employees

At a time when messages are multiplying on distribution channels, our productions are increasingly faced with competition. As a content creator, what is our goal? We all seek to be seen, read and produce content that is perceived as different. But isn't the ideal to create content that is both appreciated and shared? In business, the principle remains the same! As an internal communicator, we are THE main source of content. And the messages we produce can be directed, rigid or even boring (let's face it) and therefore rejected! Other times, they may seem funny, innovative but nonetheless unconvincing and therefore uninviting. So how can we optimize our internal communication? The difficulty of producing THE perfect content internally If you have ever worked in internal communication in a large company, then you know how difficult it can be…