Decathlon and Danone, united by Youth Sport 💪

Decathlon-Danone
Decathlon-Danone

🇬🇧 English versionA surprising association between two brands: Decathlon United – the French people's favorite brand – and Danone are joining forces for the first time to serve young people during the Danone Nations Cup. Whether they are great athletes or not, we certainly met three great communicators with inspiring careers: Xavier Rivoire, head of communication at Decathlon United, Nicolas Poillot, global brand marketing manager for Danone and Emmanuel Castiglioni, football communication leader for Kipsta (Decathlon brand). They exchanged a few words during a joint interview without ever being on the sidelines! ;) Hello to all 1 of you and welcome to WeAreCOM.fr! To start, what is your vision of communication? Nicolas (Danone) – Today, we are overstimulated on a daily basis by digital technology and its incessant flow of information. Our vision is to stand out from the crowd by speaking out with concrete evidence, which gives meaning to our commitments. The Danone Nations…

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