Decathlon and Danone, united by Youth Sport 💪


🇬🇧 French version Amazing association between two brands: Decathlon United – favorite brand of the French – and Danone unite for the first time in the service of youth during the Danone Nations Cup. Great athletes or not, we certainly met three great communicators with inspiring backgrounds: Xavier Rivoire, head of communication at Decathlon United, Nicolas Poillot, global brand marketing manager for Danone and Emmanuel Castiglioni, football communication leader for Kipsta (Decathlon brand). They made a few passes for the time of a cross interview without ever being on the sidelines! 😉 Hello to you 1 and welcome to! To start, what is your vision of communication? Nicolas (Danone) – Today, we are over-stimulated on a daily basis by digital technology and its incessant flow of information. Our vision is to stand out through speaking out based on concrete evidence, which gives meaning to our commitments. There…

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