Why has video become essential in BtoB?

In recent years, video has become an essential component of B2B communication and marketing strategies. Like B2C, professional audiences favor the video format, which is proving to be a real engagement factor. In 2016, CISCO published a study on the evolution of network traffic in which it claimed that 82% of global internet traffic would be represented by video in 2021. We are there and the least we can say is that the B2B sector has something to do with it! Decryption of this content marketing tool which is emerging as the new face of companies and brands. A format increasingly popular with prospects And that's an understatement! The figures speak for themselves and would have something to convince anyone who still doubts the relevance of video in the professional context. If B2C consumers had already demonstrated...

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