In the era of continuous news and social networks, the injunction to communicate immediately has increased. Even if one media wave chases another, your company's reputation can suffer. This is crisis communication! So how do you prepare for it? How do you deal with it? How do you get out of it? To take the necessary measures, the We Are COM Club followed the advice of Anne-Sophie Gentil, founder of the Kaïros Consulting firm. After working as a journalist, she has held various external and internal communications positions in international and CAC30 groups for over 40 years. She shares her experience with us.slides in FrenchWhat is the crisis? 🔎Etymologically, the word "crisis" (from the Greek krisis) evokes the moment of decision-making. It is a major event with potentially negative consequences, which affects the normal functioning of a sector of activity, a company, managers and employees. Since the 2000s, the crisis has rhymed with…
Crisis communication? Not even afraid !
