In the era of continuous information and social networks, the injunction to communicate immediately has increased. Even if one wave of media chases another, your company's reputation can suffer. This is crisis communication! So how to prepare for it? How to cope ? How to get out? To take the necessary measures, the Club We Are COM followed the advice of Anne-Sophie Gentil, founder of Kaïros Consulting. After having been a journalist, she has held various external and internal communication positions for more than 30 years in international groups and the CAC40. She shares her experience with us. slides in french The crisis, quèsaco? 🔎 Etymologically, the word "crisis" (from the Greek krisis) evokes the moment of decision-making. It is a major event with potential negative consequences, which affects the normal functioning of a sector of activity, a company, managers and employees. Since the years…
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