Brands need to learn more about their audiences

Cathy Ibal is Senior Vice President EMEA of CNN International Commercial. A pure CNN product, she is responsible for TV and digital campaigns within the group. A job made possible by a very transversal organization between Abu Dhabi, London, Dubai and Paris. We wanted to know which agency is behind this pioneering media, with its well-crafted information, and which woman oversees all this brain juice. An investigation behind the scenes of the CNN agency, signed We Are COM.Hello Cathy! Welcome to We Are COM 🙂 The media landscape has been turned upside down over the past 20 years. What is your vision of the media?Between the arrival of streaming platforms, the erosion of TV audiences, the development of social networks, the media universe has completely transformed. Of course, technology has accelerated this upheaval. But what has changed above all is our consumption of media, our uses. In short, globalization has accelerated, in the service…

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