Personal Branding: (of) come as you are

This is the great paradox of communicators, like shoemakers: enhancing a company is what we know how to do best. But when it comes to talking about ourselves, it's another matter! While we have to coach our leaders or develop the ambassadorship of employees on social networks, we must be exemplary. Throwback to a personal branding session for Club We Are COM members with Frédéric Fougerat, himself! slides in french Personal branding, quesaco? Personal branding is an effective way to take your place in a professional environment and meet your community there. But to engage, there is no secret. A good personal communication strategy is above all a readable editorial line and relevant content, as explained to us by Frédéric Fougerat, director of communication, marketing, customer experience and CSR of the Foncia group. This manager at the heart of the company,…