Personal Branding: (of) come as you are

This is the great paradox of communicators, like shoemakers: promoting a company is what we do best. But when it comes to talking about ourselves, it's another matter! While we are called upon to coach our managers or develop the ambassadorship of employees on social networks, we must be exemplary. A look back at a personal branding session for members of the We Are COM Club with Frédéric Fougerat, himself! slides in FrenchPersonal branding, what is it? Personal branding is an effective way to take your place in a professional environment and meet your community there. But to engage, there is no secret. A good personal communication strategy is above all a readable editorial line and relevant content, as Frédéric Fougerat, director of communication, marketing, customer experience and CSR at the Foncia group, explains to us. This manager at the heart of the company, the title of one…