At a time when a large majority of advertisers, in full doubt, are reviewing their communication axes, many organizations are showing caution in terms of investment. Should we recalibrate or even reduce our initiatives? How to prioritize priority projects, while ensuring the promotion of strategic offers? If some are cautious, diehard advertisers decide to stand out by reaffirming their positioning and their added value, beyond purely commercial inclinations. And what if they were right? Maïmouna Diop offers you a 5-point program for a top-of-the-range back-to-school season! Communication, the spearhead Often wrongly considered as a cross-functional function, communication is not a simple adjustment variable. Communication actions deserve to be fully thought out and valued: they have a special role to play, especially in times of crisis! Better still, communication is THE only function that can truly create links, reassure and unite...
5 fundamentals for powerful, differentiating and unifying communication
