Crisis communication is all the means put in place within a company to fight effectively in the face of an event. Indeed, certain events occurring in the professional context can have harmful effects on the organization of the company or its brand image. Also, it is important to know how to perfectly manage this crisis in order to be able to quickly put an end to this large-scale problem. What do you call a crisis? No company is immune to a harmful event that can undermine its organization such as the quality of its products or its internal organization. This can be a series of difficulties or even serious problems in the operation of the company. This series of malfunctions can temporarily or permanently affect the entire life of the company to the point of leading it straight to bankruptcy. Also, crisis communication is a device to put…
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