Crisis communication is the set of means put in place within a company to effectively combat an event. Indeed, certain events occurring in the professional context can have harmful effects on the organization of the company or its brand image. It is therefore important to know how to perfectly manage this crisis in order to quickly put an end to this large-scale problem. What do we call a crisis? No company is immune to a harmful event that can undermine its organization, such as the quality of its products or its internal organization. This can be a series of difficulties or serious operational problems for the company. This series of dysfunctions can temporarily or permanently affect the entire life of the company to the point of leading it straight to bankruptcy. Therefore, crisis communication is a system to be put in place…
How to manage crisis communication?
