Fake news, hacking, hoax, intox, prank… In the digital age, is corporate information in danger? Now banditry and activism are also taking over digital. So how do you protect your brand, your reputation, your managers, your stock price? This is the subject that Jérôme Lascombe, co-founder of Wiztopic, a collaborative platform for communicators, has been looking into. To limit the risk of a company's identity being stolen, his team has developed Wiztrust, an information authentication solution. On the occasion of the publication of a white paper on disinformation, let's dive into the hushed atmosphere of financial indices and stock market upheavals to understand the new risks that communicators must face. Hello Jérôme, thank you for this white paper worthy of a thriller where we discover the "communication scams" whose victims are companies. How would you define "corporate news hacking"? Thank you, but I would rather use the term "disinformation"! "Hacking" has a connotation...
Disinformation: how to avoid the manipulation of corporate information?
