Instagram, Twitter, Facebook, LinkedIn: 4 social networks for a presence of choice! If Volvo Car France multiplies the editorial lines according to the channels with a very specific tone, the brand seeks above all to meet and retain its different communities. Talking about safety, without causing anxiety, while remaining a desirable brand, is a real daily challenge. Julie Palaysi, Social Media & Influence / Lifestyle Public Relations Manager at Volvo Car France has agreed to reveal the secrets of this strategy which combines lifestyle content, influencers, Swedish values and new technologies, for communication at the service of dialogue. We Are COM takes control and shares its #VolvoMoment with Julie. So, drive Simone! 🚘 🤷 ♀️ In your opinion, what is the difference between customer communication and relational communication? I rather see a difference between relational and transactional communication. For me, relational communication is linked to the client, in the sense that…
Volvo: relational communication is having a real conversation
