Instagram, Twitter, Facebook, LinkedIn: 4 social networks for a choice presence! If Volvo Car France multiplies the editorial lines according to the channels with a very precise tone, the brand seeks above all to meet and retain its different communities. Talking about safety, without being anxiety-provoking, while remaining a desirable brand is a real daily challenge. Julie Palaysi, Social Media & Influence / Lifestyle Public Relations Manager at Volvo Car France, agreed to share the secrets of this strategy which mixes lifestyle content, influencers, Swedish values and new technologies, for communication at the service of dialogue. We Are COM takes the controls and shares its #VolvoMoment with Julie. So, let's go Simone! 🚘🤷♀️ In your opinion, what is the difference between customer communication and relational communication? I see more of a difference between relational and transactional communication. For me, relational communication is linked to the customer, in the sense that it addresses…
Volvo: relational communication is having a real conversation
