💣 Literally "electronic sport", eSport refers to virtual competition. Far from traditional sport, it is nonetheless a real discipline. Highly trained pro-gamers, an engaged audience, ever-increasing numbers of fans, colossal events. And of course communication! Alone or in a team, in person or online, eSport fills stadiums and generates billions of euros. There is even talk of integrating it into the Paris Olympic Games in 2024! 🏅So, eSport: not to be neglected for your next partnerships? For this workshop, the We Are COM Club 🚀 invited to its table 4 companies involved in this phenomenon: Crédit Agricole, Randstad, Alain Afflelou and Red Bull. Great! Let's go. eSports will soon be the most popular sport in the world!Elon Musk, CEO of SPACEXslides from the workshop in FrenchBut first, what is eSports? The concept was born in 1972, when students organized a tournament around the game “spacewar”.…
The eSports boom!
