The eSports boom!

💣 Literally "electronic sport", eSport refers to virtual competition. Far from traditional sport, it is nonetheless a real discipline. Overtrained pro-gamers, a committed audience, ever-increasing numbers of amateurs, colossal events. And of course communication! Alone or in teams, physical or online, eSports fill stadiums and generate billions of euros. There is even talk of integrating it into the Paris Olympic Games in 2024!🏅 So, eSport: not to be neglected for your next partnerships? For this workshop, the Club We Are COM 🚀 invited to its table 4 companies involved in this phenomenon: Crédit Agricole, Randstad, Alain Afflelou and Red Bull. Top ! Let's go. eSports will soon be the most popular sport in the world! Elon Musk, Managing Director of SPACEX workshop slides in French But first, eSport, quesaco? The concept was born in 1972, when students organized…

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