⏰ ⏰ Beep Beep. Beep Beep. It's 5 o'clock, Paris is waking up… and the FlashTweet Also! Two and a half hours later, when some are getting out of the shower and others are already gulping down their coffee, LA Matinale on TransfoNum by @EmmanuelleL9 It's landed on the blue wire. Lightning strikes at 7:30 sharp. On the agenda: a polished TOP 10 of must-see #Tech #AI #SocialMedia #startup #innovation news… all in 280 characters max! It's over a Spritz 🍹, hair blowing in the wind, that Emmanuelle agreed to share her best advice with us. Get your retweets ready!!!
🤔 What's the secret to a good Tweet?
In my opinion, a good tweet It must deliver the information in the clearest and most direct way possible. The tweet also needs to be visual, with a photo, the right kind. hashtags And also, of course, the sources! A good tweet is one that gets shared. Personally, I like them to be well-spaced. You have to make people want to read them. You also have to respect a simple and fundamental principle: one sentence = one idea.
✅ What advice would you give to corporate communications professionals?
There are several key elements to keep in mind: working on your mode of expression, cultivating your closeness with your audiences and above all embodying your values. That's really how you build relationships and foster loyalty. But first and foremost, define your editorial slant and stick to it. To do this, there's nothing better than starting with the brand's fundamentals to define its tone, style, perspective, and world. 👀
I find that brand accounts are often too institutional, whereas the Social Media promote proximity! Many companies reason from old patterns of corporate communication and commercial. And just because you have a large number of subscribers doesn't mean you have a community. And that's what you need to work on as a priority on social media.
Many companies reason from old corporate and commercial communication patterns.
🙏 You create editorial partnerships with brands: can you tell us more about how this works? How do you stay relevant to your community?
Regarding editorial partnerships, the principle is simple and has been accepted from the outset: the companies with which the FlashTweet They understood the importance of allowing it independence in terms of information processing, both in terms of content and form. This is why they seek out FlashTweet: for its ability to create innovative editorial formats, tailored to social media, that can decipher the issues behind the announcements and delve deeper into the analysis. It's therefore not about Brand contentReviewed and approved by the companies, I made it a prerequisite and I was fortunate enough to work with clients who understood this. My filter is the information and the relevance of the topic to my community. And the FlashTweet is perfectly transparent with her since these partnerships are shared in "Bonus Tweet with…" (on the 11thetweet, which has always existed randomly).
I have developed several formats to process this information or announcements related to innovation: the Flash Video Interview based on the principle of 5 questions (the question is in the tweet, the answer is in a video), the Live-Talk Show with a guest speaker on a substantive topic to which the community can ask questions (e.g., the Citizen Banking Conference with La Banque Postale), a Flash Report about an event (short interview videos and tweets to tell the story, explain, and promote it on social media). Finally, the latest format is a Podcast on Twitter with a interactive exchange (with me and the community), thanks to the audio functionality of Twitter that FlashTweet is lucky enough to have, and that I hacked to make a podcast. I launched on the 1sterwith Karine Picard, the CEO ofOracle infrastructures France is featured in a series called "Let's Unleash Ideas" to draw lessons from the post-lockdown world! But it doesn't stop there! In addition to event coverage, FlashTweet also organizes its own events, but in small groups (10-15 people) to encourage meaningful discussions and build strong connections: the FlashMeet are co-produced with companies around use cases to inspire and create micro-communities BtoB.
Finally, FlashTweet also launched business FlashTweets. within the framework of the acculturation program at digital collaborators or ambassadorship program. The goal is to inform them, to make them aware of the digital transformation in order to transform them into innov'actorsAgain, this is not about making a Media Coverage on company news. The aim is to broaden horizons, to stimulate thinking among employees by providing them with insights into the ongoing digital revolution in an engaging way. It is with this in mind that FlashTweet launched a format with BNP Paribas.
The aim is to broaden horizons, to stimulate the thinking of its employees by providing them with insights into the ongoing digital revolution, in a fun way.
📲 In your opinion, to what extent does digital technology require physical encounters?
Who says URL Also known as IRL, -In Real Life! All these people who gravitate around FlashTweet share values of openness, empathy, and kindness… FlashTweet, a creator of connections and a unifier of wonderful encounters, is a true catalyst for collective movements, like… #i4emploi, #DigitalLadiesAndAllies or, #FlashTweetEdu on education.
Among them, #i4emploi, of which FlashTweet is one of the co-founders,This is a prime example! Born in DM to save a factory in Corrèze, it has transformed to help job seekers find employment. The goal was to use its influence to support a cause by giving it visibility, and the community responded enthusiastically. Today, more than 200 people have found employment thanks to this initiative.
We can also talk about the #FlashTweetEdu, born in a DM from a URL and then IRL encounter with Nadia Lepinoux Chambaud, professor librarian at Montresor. We adapted the FlashTweet concept to raise young people's awareness of information, help them understand how credible and quality information is created, and how to deal with information overload and fake news. Today, more than 500 students have been trained thanks to #FlashTweetEdu. The project was selected as a media outlet that revolutionized learning methods at the 7thrd press week conference organized by theUnescoIt was the only French media outlet to intervene during this conference.
😳 What are the good and bad surprises you have encountered with FlashTweet?
I've had several pleasant surprises since the creation of the media outlet. First and foremost, the power of the community, which helped me through the various stages of... media creationbut also to help it grow and develop. I joined Twitter knowing no one. This rich and vibrant ecosystem, brimming with ideas, never lacking in reflection, and constantly seeking innovationThe community has been involved from the very beginning (from the creation of the logo to the discussions on the business model), giving their time and skills to help the media outlet grow and its founder to go further in pursuing her dream of creating a media outlet for innovators! When an idea finds its audience in this way, it inevitably changes lives.
The unpleasant surprises come from the detractors who go to great lengths and are ready to do anything to break the momentum of success of a media outlet created by a woman. But it is also at this moment that we discover the strength of a community, which fights to defend the media it loves. 💪 💪
When an idea finds its audience in this way, it inevitably changes lives.
Emmanuelle Leneuf,
CEO and Editor of FlashTweet
