TikTok: what are we waiting for?

🚀 🚀 A new teenage trend, one more superfluous application, a buzz shot with no future, or even a social network for "teenage playback fans" (Editor's note: extract from Le Monde newspaper)? Well no ! The We Are COM team deciphers this new “phenomenon” for you. An appropriate term, since the number of downloads from TikTok has now exceeded that of Facebook and Instagram, which we thought were unbeatable. The unique and fun formats offered by the platform attract more than 100 million monthly users in Europe. A revolution in the world of advertising, which many companies have already understood. OK boomers: we explain! 🤓 TikTok, an original principle "Our mission is to inspire creativity and bring joy", such is the slogan of TikTok. Yes, the entire operation and success of this application is based on... creativity 🎨! Far from the narcissistic concept that unfortunately affects…

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