💡 The question often comes up: on the web, is it better to publish short or long articles? Internet users read quickly, they skip around. We talk about fleeting reading. Their eyes stop first on the title, the chapeau (or chapô) and the subtitles. And yet, some people, I am one of them, continue to publish texts with rich content. Are they right? And you, are you more of a fan of the "snackable" or the big block? 🕵 The appeal of the short! 📉 Internet users are spending less and less time on an article. Various marketing studies all conclude that the average reading time for an online article is 8 seconds. Enough to discourage writers. This phenomenon is spreading and also affects the practice of more literary reading. The site Reading lengh, which was launched in 2019, provides us with an algorithm capable of calculating the reading time…
Web: should you write short or long articles?
