Programming, you know? We've all had to find the perfect guest for an event or to produce content. And it can take a few hours or several weeks. So how do you find the right one and manage to book it? Programming speakers cannot be improvised! In studios, on sets or through the lens of a webcam, experts play an important role in deciphering the news. A phenomenon further accentuated by the emergence, more or less fortunate, of an armada of specialists ready to comment at all costs. These handfuls of seconds of media exposure, at prime time on radio or TV, make more than one languish. The press officers know it well! However, those who are called guest programmers or production managers are still largely unknown. Spotlight on this shadow profession that puts others in the spotlight, with…
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