Bad buzz is THE terror of brands! 😱 How can we, as communicators, best protect the reputation of our companies? The web has transformed itself, in recent years with social networks, into a real court. Consumers, opinion and influence groups, or even former employees are uncompromising judges. And unfortunately, a brand can very quickly find itself in the dock. However, let's not panic! Bad buzz can be a good communication lesson, and why not lead to good buzz... It all depends on the Communication team's ability to react, which must be immediate and targeted. 🎯The We Are COM team deciphers here the worst bad buzz and the best good buzz of recent years. We also provide you with best practices and tips to avoid, or if necessary counter, any public lynching. 👎 TOP 5 BAD BUZZ - When...
Crisis communication: from bad buzz to good buzz 👊
