Tips for defending your COM budget

“Aaarrrggghhh” is the noise your COM budget would make if it could talk? Yes, companies tend, in times of crisis, to skimp on the budgets of their communication campaigns. 😱 But let's face it: this amounts, for the company, to missing out on an indisputable lever, while it is currently facing new situations. As Thomas Jefferson said: One who stops advertising to save money is like one who stops a clock to save time. So let's make our CFO and our leaders understand the importance of investing in communication and don't let them give in to a hasty decision. The We Are COM team comes to the rescue of your communication budget by showing you its best arguments and its tips. 🚀 A downward trend in communication investments in 2021 We surveyed our community...

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