“Aaarrrggghhh” is the noise your COM budget would make if it could talk? Yes, companies tend, in times of crisis, to skimp on the budgets of their communication campaigns. 😱 But let's face it: this amounts, for the company, to missing out on an indisputable lever, while it is currently facing new situations. As Thomas Jefferson said: One who stops advertising to save money is like one who stops a clock to save time. So let's make our CFO and our leaders understand the importance of investing in communication and don't let them give in to a hasty decision. The We Are COM team comes to the rescue of your communication budget by showing you its best arguments and its tips. 🚀 A downward trend in communication investments in 2021 We surveyed our community...
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