The profession of Press Relations requires the use of very specific techniques. The Press Relations Consultant is also an increasingly recognized player in the company's strategy. In particular, he plays an important role with the Marketing and Communication Director. His mission? To actively participate in the promotion of the company through his relational role with the various audiences. Today, we talk more about PR Consultant than press officer. And since it is no longer possible to practice this profession without talking about digitalization, we more readily talk about PR/Digital Consultant. 🙌🛠 Press Relations: a specialist's jobIt is not enough to be kind, pleasant and diplomatic to succeed in this profession (even if these qualities are always appreciated). In reality, doing Press Relations is a structured, rigorous and delicate exercise, calling upon several notions, skills, tools and abilities. 😀The job is not just about writing press releases...
We do not improvise in PR!
