Liebig: negative opinions at the service of the raison d'être

The We Are COM team conducted a warm interview with Liebig, the soup giant.🍵 François Baldo, Group Marketing Manager at GBfoods France, reveals the communication strategy, serving the purpose, of the French people's favorite soup brand. A few minutes is all it takes you to read this article, but also the time needed to heat up their ready-to-eat vegetables! 🍽🤓 Hello François and welcome to We Are COM! To start and warm up your brain, what is your definition of communication? I would say that communication is quite simply the art of getting a message across, in the most understandable way possible, in the right place and at the right time. It is essential for a brand to communicate about what it offers. All this, while focusing on the very specific needs of its consumers. Knowing your recipients is the first key step...