The We Are COM team combines business with pleasure by talking to you about strategy and chocolate… When it's 100% organic, beautiful and fun, we say banco! Ultra-slick packaging with a lot of arty and local frog collaborations, Le Chocolat des Français stands out... 🐸 🍫 Enough to melt the most greedy among us and arouse the interest of us communicators! Deciphering the success story with Paul-Henri Masson, co-founder of this so Frenchy start-up. It's not always easy to set up an impactful corporate communication strategy when you're a young start-up! However, Le Chocolat des Français seems to rise to the challenge brilliantly. A pitch that fits in 140 characters - "Le Chocolat des Français is a young chocolate brand that develops, in France, artisanal tablets, illustrated by artists" 🎨 - and a hyper assertive brand image, the start-up...
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