The key to successful BtoB communication: proximity!

Get on board now with the We Are COM team. ✈️ Our destination? B2B communications. Our captain? Valérie Marchand Battard, head of corporate communication for Worldwide Flight Service (WFS), one of the world leaders in airport assistance and number 1 in freight assistance. Present in more than 170 airports, covering 20 countries, the multinational has 22.200 employees serving 270 airlines and their passengers around the world. 🙌 Valérie, member of the Club We Are COM, presents the cockpit of a communication department that has entered a turbulent zone. Immediate take off! 💥 🤓 Hello Valérie, we are delighted with this exchange between communicators. To begin with, what is your definition of multicultural communication? Multicultural communication is not just about translation or language switching. It consists more of a total immersion in another culture, responding to approaches that differ from ours. The…

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