Embark now with the We Are COM team. ✈️ Our destination? B2B communication. Our captain? Valérie Marchand Battard, head of corporate communication at Worldwide Flight Service (WFS), one of the world leaders in airport assistance and number 1 in cargo assistance. Present in more than 170 airports, covering 20 countries, the multinational has 22.200 employees serving 270 airlines and their passengers around the world. 🙌 Valérie, member of the We Are COM Club, shows us the cockpit of a communications department that has entered a turbulence zone. Immediate takeoff! 💥 🤓 Hello Valérie, we are delighted with this exchange between communicators. To begin with, what is your definition of multicultural communication? Multicultural communication is not just a simple translation or a language switch. It is more about a total immersion in another culture, responding to approaches that differ from ours. The stakes are…
The key to successful BtoB communication: proximity!
