Communicators and marketers have many tools at their disposal to help them in their strategy de SEO natural. 🛠 For each use case (link building strategy, SEO audit, keyword research, troubleshooting website web, etc.) there is a software or a suitable tool. Discover the 10 most effective SEO tools to boost your organic search ranking. ????
1. SEMRush
SEMRush This is undoubtedly THE best SEO tool currently available for marketers. Indeed, this solution brings together all the essential features to improve your organic search ranking, whatever your objective (boosting your Google ranking or improving your online reputation). For example, you can see your Google ranking as well as that of your competitors, analyze your backlinks, conduct SEO audits, find keyword ideas, and much more. In short, if you are looking for a single, comprehensive marketing tool, this is the one to choose. 💪
SEMRush is a paid service, but a 7-day free trial is available to familiarize yourself with the solution before paying. Afterward, prices range from $99,95 to $399,95 per month.
2. Google Search Console
While SEMrush remains the best tool for improving your organic search engine optimization, Google Search Console As for him, The best free SEO tool. 💸 This tool provides you with regularly updated information about your website, such as error pages. You can also generate clear and concise reports, allowing you to track your SEO performance over a long period.
The only downside to this SEO tool: the analyses will only focus on the Google search engine, while more and more internet users are turning to alternative search engines (Bing, Ecosia…).
3.Google Analytics
Google Analytics is also essential for analyzing and improving your website's performance and your organic search engine optimization (SEO). You'll find statistics there, such as the number of unique visitorsthe number of unique sessions, the average time spent on the site, the rebound rate, visitor sources, etc. 📊
Like Google Search Console and SEMRush, Google Analytics allows you to edit detailed reports that will enable you to track the progress of your SEO strategy over time. Installing Google Analytics is very simple, you just need a Gmail address.
4. Yooda Insight
🇫🇷 Yooda Insight This is a French tool based on data from Google France: it's therefore an excellent tool for boosting your local SEO. With this solution, you can find keyword ideas, analyze your website's performance, and even conduct SEO audits. It is possible to use this tool for free, but its use will then be limited. To fully enjoy the options of this solution, you need to subscribe for only €19 per month with no commitment.
5.Ubersuggest
Ubersuggest is a free SEO solution that allows you to find keywords and search terms to boost your organic search ranking. It is sometimes difficult to find the right keywords, and especially to focus on a small number of keywords and search phrases (between 2 and 5 words). This tool helps you identify the most relevant terms, based on factors such as search volume. Bonus: you can tailor your keyword research to specific search engine categories, such as Google Images, Google News, or Google Shopping. And what's more, it's very easy to use! 🤓
6. OnCrawl
OnCrawl is the best crawling solution currently available. This tool, made in France and developed in Bordeaux, has been awarded best SEO solution on numerous occasions. ✅ OnCrawl's goal is to crawl your website's pages to find errors so you can fix them and make it easier for Google's robots to index them. But that's not all: You can also measure the popularity of your website's pages using the feature called Inrank.
To test the solution, you can take advantage of a 14-day free trial and choose a plan for €50 per month. Plans then go up to €199 per month.
7.Screaming Frog
🐸 This tool isn't necessarily the most aesthetically pleasing, but it's very effective at finding problems on your website. Indeed, the solution Screaming Frog will provide you with reports on basic issues as well as complex problems that are preventing you from boosting your SEO. These problems can include, for example:
● Missing titles;
● Missing meta tags;
● Broken ties;
● Duplicate URLs;
● Errors in your site's structure;
● Technical problems and server issues;
● Images that are too large;
- Etc.
All you'll have to do is correct the errors to improve your website's navigability, and therefore its organic search engine ranking!
The free version of Screaming Frog already gives very good results, but for an ultra-complete analysis, you can pay for the annual license at less than €200 for the year.
8. Cocolyze
Cocolyze is a tool that allows you to perform a complete SEO audit. The SEO audit will analyze your website's pages, its loading speed, its backlinks, and the relevance of its keywords. You can even track your competitors' SEO. 🆙 This solution is one of those currently gaining popularity: it is particularly appreciated by marketers for its design and its clear and concise reports.
You can try the solution for free for 15 days. Prices then range from €27,53 to €77,54 per month.
9. Majestic SEO
If you are looking for a backlink tracking tool to implement a link building strategy, Majestic SEO This is the tool you need. 🎯 This solution allows you to analyze your backlinks based on information such as Trust Flow and Citation Flow. This tool is quite expensive, so it's reserved for SEO experts and marketers for whom link building is central to their organic search strategy. Subscriptions range from $49,99 to $399,99 per month.
10. Answer The Audience
Answer The Public is the go-to site for SEO writers. 📝 CThis site allows you to find the most frequently asked questions from internet users based on your keyword or search term. It will be particularly useful for writing relevant and comprehensive FAQs or articles. The free version is sufficient for occasional use, as it is limited to 5 searches per day per IP address. For frequent use, you will need to pay between $99 and $399 per month, depending on the plan chosen.
SEO tools, need a recap?
A Graphic design agency Paris This article is summarized in an infographic to share with colleagues.
