🚆 Choo choo… The train heading for the underside of the SNCF's communication strategy is about to enter the station. Follow the We Are COM team and embark with Stéphanie Rismont, director of communication and branding for the SNCF group, also a member of the We Are COM Club! How does a public utility company, with more than 150 employees, express itself internally and externally, locally and nationally? 🤔 Let's embark.🤓 After having managed the communication of major food brands, you have been at the head of communication for the SNCF group for a year. So as a warm-up: what is your definition of local communication? I would describe "local communication" as a pleonasm, proximity being at the heart of the communicator's profession. The SNCF is a company that is at the heart of French people's lives: TGV, Transilien, train stations... Millions of users travel every day and each of them carries...
A good COM is a COM of evidence
