What ? Peugeot, the French car giant has changed its logo? 🦁 It was enough to make the buzz and intrigue the We Are COM team! This bicentenary brand, anchored in our historical heritage, maintains a very specific link with France, its cradle of origin. 🇬🇧 The epic of the company does not stop surprising us. What does this new brand identity hide? Thierry Lonziano, Marketing and Communication Director of Peugeot, agreed to satisfy our curiosity. Spotlight on this innovative brand strategy. 🚨 Come on, let's get in touch! 🤓 Hello Thierry, thank you for telling us more about the new Peugeot brand identity. First of all, could you give us your definition of brand communication? I would say that a brand's communication is above all the expression of its values and its mission to the public. It is indeed necessary to clearly express who we…
The lion adapts to its territory
