What? Peugeot, the French automobile giant, has changed its logo? 🦁 That was all it took to create a buzz and intrigue the We Are COM team! This bicentennial brand, rooted in our historical heritage, has a very specific link with France, its original birthplace. 🇫🇷 The company's epic story never ceases to surprise us. What is behind this new brand identity? Thierry Lonziano, Peugeot's Marketing and Communication Director, agreed to satisfy our curiosity. Spotlight on this innovative brand strategy. 🚨 Come on, let's get in touch! 🤓 Hello Thierry, thank you for telling us more about the new Peugeot brand identity. First of all, could you give us your definition of brand communication? I would say that a brand's communication is above all the expression of its values and mission to the public. It is indeed necessary to clearly express who we are…
The lion adapts to its territory
