€ 1 invested in Product Communication € 7,85 in GDP

In France, 1 euro invested in media advertising generates 7,85 euros of Gross Domestic Product (GDP), according to the Deloitte firm. Communication is indeed a fundamental lever for economic recovery and development, provided that it is well-conducted. 💪 To learn more and more, and to be able to provide you with tips and best practices from the sector, the We Are COM team was invited to the second edition of the États Généraux de la Communication. This round table, organized by our friends at Stratégies magazine, was most enriching. It's up to you to dig into our cheat sheets to find out where to invest! 🤓💉 A little reminder? We are currently living in a unique period, where health, economic and social crises have combined. These upheavals are forcing us to rethink our models. Another challenge for us communicators! Yes, we must respond to changing expectations and seize…

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