Slow communication: brands go green

By facing the reality of the ecological crisis, brands have gradually become aware of their responsibility in the face of environmental issues. Global warming, marine pollution, deforestation... The harmful effects of consumer society are now leading SMEs and large companies to question the techniques they use for profit or advertising purposes. But how can you align your communication strategy with your commitments? Can we apply responsible consumption to the use of communication channels? If traditional and digital media are essential to creating a strong and lasting connection with consumers, considering their impact on the environment is becoming a necessity to meet their new expectations and thus assert your positions. The golden age of slow communication, or responsible communication What is responsible communication? Responsible communication, or eco-communication, consists of communicating while taking into account environmental and social aspects.…