By coming up against the reality of the ecological crisis, brands have gradually become aware of their responsibility in the face of environmental issues. Global warming, marine pollution, deforestation… The harmful effects of the consumer society today lead SMEs and large companies to question their techniques used for profit or advertising purposes. But how do you align your communication strategy with your commitments? Can responsible consumption be applied to the use of communication channels? While traditional and digital media are essential to creating a solid and lasting bond with consumers, considering their impact on the environment is becoming a necessity in order to meet their new expectations and thus assert one's positions. The golden age of slow communication, or responsible communication What is responsible communication? Responsible communication, or eco-communication, consists of communicating by taking into account the aspects…
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