We know that Corporate Social Responsibility is expected and watched by our audiences. ♻️ Moreover, 78% of French people say they are influenced by the responsible nature of a brand when making a purchase. So, we take care of it, we integrate it, we care about it. But are we really up to date on the best practices for this specific communication? 💪 Because CSR communication deserves our full attention, the We Are COM team is here to support you, by calling on a recognized specialist in responsible communication. Céline Mas, writer and co-author of Communicator, is also a citizen committed to gender equality and diversity. Her sharp eye enlightens us on what to do and what not to do! 💡We must put infinite energy into preserving finite resources Antoine Riboud, founder and President of Danone🤔 Hello Céline, what is CSR really? What are the differences between commitment and responsibility? In the…
The social impact of brands
