Video, the essential communication channel

3, 2, 1… ACTION! 🎬 Warning: this reading will not make you the new Steven Spielberg but it will be a great help in the realization of your next videos. Because yes, video has indeed become an essential communication medium: it is quite simply the favorite content of Internet users. So the We Are COM team wanted to know the recipe for THE viral, eye-catching, captivating video… 🤓 To guide us, the experts at PlayPlay – the simplest online video creation tool – recommended that we talk to Alexis Bernard, Social Media Director of the Crédit Agricole SA Go group for an enriching discussion on social media management and the use of video in communication. Ready? Silence, we're shooting 📽 👋 Hello Alexis! To warm up, as always, let's start with a definition. What is your definition of corporate social media? A priori, the term “corporate communication”…

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