The mini-fairs of the Communication professions We Are COM X ISCOM, present to you the daily life of communicators. Here we go for an overview of Press Relations and Influence in this episode #9! 😎By the way… what are Press Relations and Influence? In a word, information is the message, while communication is the relationship, much more complexDominique Wolton There are two main communication techniques: ☝️ On the one hand, media communication is the most traditional. It refers to the following distribution channels: TV, radio, cinema, billboards, press, internet, etc. These media quickly optimize the notoriety of a brand or a company, and on a very large scale! ✌️ On the other hand, non-media communication refers to more direct techniques: public relations, sales promotions, fairs and exhibitions, sponsorship, direct marketing or even social networks. These low-cost channels have a targeted impact on the consumer and a rapid improvement in sales. The professions of “PR”,…
Jobs in Press Relations and Influence - Episode # 9
