The CRM manager, in other words "Customer Relationship Management", is in charge of the management and activation of customer data in the context of communication campaigns and/or marketing campaigns. Its main mission is to build consumer loyalty, by always improving the experience offered to them with the brand. To do this, he must set up and use a very strategic tool: the CRM. This customer and digital communication professional works in close collaboration with the Communication and Marketing departments; just like data science. Its feedback and statistical analyzes are useful for managing communication and marketing actions. He needs to know how to handle data, and demonstrate pedagogy to present his results and argue on the ways of optimization to improve the customer experience as well as support the commercial development of the company. Skills: Sense of analysis Digital culture Mastery of…

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