The external communication manager's main mission is to increase the brand preference of his company with external audiences. He is the guarantor of the consistency of the messages that will be transmitted to customers, prospects, investors, journalists or even candidates. This communication professional develops the external strategy, media and non-media, in order to ensure and optimize the visibility of his brand outside the company. Once the strategy has been established based on the objectives and targets to be achieved, he designs and ensures the production of media and content. All this while respecting the deadline and the budget previously imposed. The external communication officer must be versatile. He is always in contact with the other departments of the company, in particular his communication colleagues. Skills: Sense of analysis Sense of listening Great knowledge of the media world Rigor and organization Good interpersonal skills and…
The suite is reserved for Club members!
- Unlimited access to We Are Com content
- Invitation to monthly Club workshops
- Member area and directory