The primary mission of the external communications officer is to increase brand preference for their company among external audiences. They are responsible for ensuring the consistency of messages conveyed to clients, prospects, investors, journalists, and job applicants.
This communications professional develops the external strategy, both media and non-media, to ensure and optimize brand visibility outside the company. Once the strategy is established based on objectives and target audiences, they design and oversee the production of materials and content, all while respecting the predetermined deadlines and budget.
The external communications officer must be versatile. They are always in contact with other departments within the company, particularly their communications colleagues.
SKILLS :
- Sense of analysis
- Sense of hearing
- Extensive knowledge of the media world
- Rigor and organization
- Good interpersonal skills and diplomacy
Training:
- Degree: Bac + 5 specializing in Communication.
Remuneration:
- Starting salary: €1,800 net per month.
- Confirmed: €3,000 net per month.
