Contributing, when the consumer changes marketing

Because consumers are demanding, most of the time uncompromising. Because today, only communication of proof finds favor in their eyes. Because their expectations are constantly evolving... Brands must more than ever distinguish themselves by their purpose and their commitments. 🙌 These new issues of approaching consumers require rethinking corporate communication, using new, more civic-minded approaches. 🙏 So, is the marketing of yesteryear really dead? In a way, yes. But don't panic, dear communicators, the time has come for contributing! What is contributing? 🤔 Quite simply the heir to marketing, its new version, defending the idea of ​​responsible growth more than that of consumerist growth. To achieve this, it is important that the evolution of business models corresponds to the evolution of consumers' aspirations. Olivia Grégoire, Secretary of State for the Social, Solidarity and Responsible Economy, shared her analysis with us: “Capitalism has changed, is changing and…